Strength
Cardio

Redefining Fitness: The MATRIX Vision
To Develop a line of fitness equipment that defies industry stereotypes; unique in design, performance and value.
Traditionally, the fitness experience has often been attached to the word "routine." A sea of sameness: same equipment, same workout. Ultimately, this leads to boredom. Boredom leads to a decrease in interest, and thus a decrease in use. With that in mind, the MATRIX design team set out to develop a line of fitness equipment that defies terms such as "routine" and "sameness." Through a strategic combination of aesthetic and mechanical innovation, MATRIX fitness equipment not only awaits users, it summons them.


