Redefining Fitness: The MATRIX Vision

To Develop a line of fitness equipment that defies industry stereotypes; unique in design, performance and value.

Traditionally, the fitness experience has often been attached to the word "routine." A sea of sameness: same equipment, same workout. Ultimately, this leads to boredom. Boredom leads to a decrease in interest, and thus a decrease in use. With that in mind, the MATRIX design team set out to develop a line of fitness equipment that defies terms such as "routine" and "sameness." Through a strategic combination of aesthetic and mechanical innovation, MATRIX fitness equipment not only awaits users, it summons them.

 

Matrix RunnerMatrix Girl Runner Matrix Stretch

 

 
   
 

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